Dezember 12, 2019
As more companies go global, good translation can help brands to increase their revenues. However, it’s not always easy to calculate the exact contribution of each translation and localization project to your revenue growth. Calculating translation R …
Dezember 6, 2019
What makes an excellent translator? Besides proficiency in a pair of languages, translation requires many skills across multiple areas, from communication and writing to industry-specific expertise. Furthermore, a good translator is also skilled at p …
November 28, 2019
Many international organizations have decided to make climate change a top priority of the next decade. It’s time to talk about how the translation industry can contribute to making our planet healthier. Translating climate change research and inform …
November 22, 2019
As the world continues to become more connected thanks to new technology, the need for language services continues to grow. A business that wants to consolidate its global position needs to communicate in various languages and the only way brands can …
November 14, 2019
The global market is multilingual, so businesses that want to capture the attention of broader audiences need to learn how to communicate in multiple languages. Whether they open new plants internationally or simply sell in global markets, companies …
November 8, 2019
Most manufacturing companies today have expanded outside their countries to supply companies and households in multiple countries. For them, translating user manuals and other technical content is a key element in the process of going global. The qu …
November 1, 2019
Medical interpreting is a niche that requires professionalism, in-depth knowledge of the medical terminology in both languages, and discipline. Medical interpreters are intermediaries in delicate moments that include patients, their carers, doctors, …
Oktober 24, 2019
Translating marketing content helps you to maintain a unique brand voice across international markets. However, a plain translation may not bring you optimal ROI. That’s because translating marketing content involves transcreation, as well as in-dep …
Oktober 18, 2019
Many translators and other language service providers were shocked upon hearing the news that an American public institution has relied on Google Translate to evaluate immigrant applications. It comes across as rather unprofessional, given the fact t …
Oktober 10, 2019
When doing website or app localization, translating keywords isn’t going to help your SEO strategy. Instead, you should focus on keyword localization, which means starting keyword research from scratch. This way, you adapt your content to new search …