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A potential crisis might force drastic changes for all companies, regardless of their size or industry. However, that doesn’t mean you should put your expansion dreams in a drawer until better days come. Localization services can help you overcome th …

Translators may be solitary professionals who rarely leave their homes for their work, but they’re still affected by COVID-19 in more ways than one. Keep in mind that many talented linguists are working hard in translating medical research and data t …

Going global is no longer a trend just for large companies. Medium and small organizations can also find international partners and buyers to expand their businesses in foreign countries. The key to a successful global strategy is using localization …

Global brands need to take customers’ values and diverse cultures into account when pushing marketing campaigns in front of international audiences. Otherwise, marketing translation could fail to draw emotions and trigger the required action.  The cu …

Are you planning to use video content to capture and retain the attention of an international audience? Then, you’ll have to integrate video translation services into your workflow, as well. The only thing better than video content is a localized vid …

Translators and language services providers have been making communication possible at global levels for thousands of years. However, it’s only in the last few decades that the industry has boomed into what it is today. Today, translation trends go h …

Translation conferences and other industry events are essential for your networking strategy. However, participation isn’t enough to ensure success. What you do when you get home can equally influence your growth as a translator.  Indeed, the first w …

Localization myths keep businesses from reaching their potential in international markets. Most of these folk tales are based on a lack of information and the still prevalent misbelief that languages don’t influence business.  Marketers and business …

How charities and similar organizations choose to communicate with the world has a direct impact on their results. In this sector, multiculturalism and multilingualism are essential elements, so translation matters for non-profit organizations.  Whet …

New year, new translation and localization projects. If you have expansion plans for 2020, it’s time to think seriously about a strategy. You can start by analyzing what’s worked well in the past and identifying which elements to adjust for improved …