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How does cultural diversity influence translation and localization? Cultural diversity is an incredibly important topic to take into consideration in today’s globalized world. Recently there has been a lot of reflection on this topic and next month w …

5 brands that use transcreation to improve global marketing campaigns and customer experience In today’s interconnected world, it’s more important than ever for global companies to create marketing campaigns that can effectively reach consumers acros …

At this point, we all know the importance of building an online presence for your business. Digital marketing is crucial, as most people around the globe are connected to the internet. SEO is one of many marketing strategies used in the digital realm …

With new AI tools getting perfected and gaining popularity, businesses worldwide are questioning how it affects them. It’s no different in the translation industry. With the expansion of tools available on the market, it is important to think about h …

During this week, business and political leaders from different parts of the world met in Davos – Switzerland – at the World Economic Forum, an extremely important meeting for international politics and relationships. In 2023 the theme is “cooperatio …

Looking for great books to give you inspiration to start the year right? Here is a list we have put together, with our top 5 book about the translation industry globalization. All books can be found on Amazon for purchase. 1 – Found in Translation: H …

The translation industry is growing faster every year. Projections speculate a 20 billion dollar growth in the next four years. According to Nimdzi’s Report, the industry is expected to possibly be valued at USD 84.9 billion by 2026. So what are the …

What is transcreation? Transcreation is the portmanteau of the words ‘translation’ and ‘creation’, and it refers to the technique of adapting communication between languages. Transcreation is also known as ‘creative translation’ as it goes beyond a t …

The translation and localization industry has only been growing in the past years. The ongoing globalization trend makes having multi-lingual content a must-have for any brand that plans on going worldwide and building an online presence. People from …

Connection… We can say that it is one of the greatest benefits in the complex times we live in. In the face of remote lives and jobs, we are able to make connections and bridges more quickly than in the past. In this scenario, it is necessary, espe …