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For as challenging as the circumstances may be, any crisis also has the potential to bring new opportunities to the table. Surviving during and after the COVID-19 disaster is hard, especially for specialists working in the language service industry. …

News about AI translation quality has many companies planning to cut down translation costs. You may have even analyzed the financial implications of substituting many of the human resources in your localization project with machine translation. Afte …

A potential crisis might force drastic changes for all companies, regardless of their size or industry. However, that doesn’t mean you should put your expansion dreams in a drawer until better days come. Localization services can help you overcome th …

Translators may be solitary professionals who rarely leave their homes for their work, but they’re still affected by COVID-19 in more ways than one. Keep in mind that many talented linguists are working hard in translating medical research and data t …

Going global is no longer a trend just for large companies. Medium and small organizations can also find international partners and buyers to expand their businesses in foreign countries. The key to a successful global strategy is using localization …

Global brands need to take customers’ values and diverse cultures into account when pushing marketing campaigns in front of international audiences. Otherwise, marketing translation could fail to draw emotions and trigger the required action.  The cu …

Are you planning to use video content to capture and retain the attention of an international audience? Then, you’ll have to integrate video translation services into your workflow, as well. The only thing better than video content is a localized vid …

Translators and language services providers have been making communication possible at global levels for thousands of years. However, it’s only in the last few decades that the industry has boomed into what it is today. Today, translation trends go h …

Translation conferences and other industry events are essential for your networking strategy. However, participation isn’t enough to ensure success. What you do when you get home can equally influence your growth as a translator.  Indeed, the first w …

Localization myths keep businesses from reaching their potential in international markets. Most of these folk tales are based on a lack of information and the still prevalent misbelief that languages don’t influence business.  Marketers and business …