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As the world continues to become more connected thanks to new technology, the need for language services continues to grow. A business that wants to consolidate its global position needs to communicate in various languages and the only way brands can …

The global market is multilingual, so businesses that want to capture the attention of broader audiences need to learn how to communicate in multiple languages. Whether they open new plants internationally or simply sell in global markets, companies …

Most manufacturing companies today have expanded outside their countries to supply companies and households in multiple countries. For them, translating user manuals and other technical content is a key element in the process of going global.  The qu …

Medical interpreting is a niche that requires professionalism, in-depth knowledge of the medical terminology in both languages, and discipline. Medical interpreters are intermediaries in delicate moments that include patients, their carers, doctors, …

Translating marketing content helps you to maintain a unique brand voice across international markets. However, a plain translation may not bring you optimal ROI.  That’s because translating marketing content involves transcreation, as well as in-dep …

Many translators and other language service providers were shocked upon hearing the news that an American public institution has relied on Google Translate to evaluate immigrant applications. It comes across as rather unprofessional, given the fact t …

When doing website or app localization, translating keywords isn’t going to help your SEO strategy. Instead, you should focus on keyword localization, which means starting keyword research from scratch. This way, you adapt your content to new search …

Correct terminology is a key element that makes it possible for people to understand each other in various life situations. In translation, terminology management helps language experts to use specialized terms in the right context for each niche the …

So, you’re ready to go global with your business, but you have no idea where to start! The only way you can provide an excellent user experience worldwide is by localizing your content and marketing. And the first step is to learn how to choose the r …

Writing eLearning content for translation means creating your courses with translation in mind. This means choosing topics, paragraphs, and images specifically suitable for translation. Try to avoid references to politics, sports, literary works, and …